In the fashion world, his musical taste and style did not go unnoticed: as a producer and DJ, he was frequently invited to play at fashion shows, and eventually took on the role of music director for runway shows.
Every time he interacted with the fashion industry, Ivan seized the opportunity to take photos. His successful shots and positive feedback led to unexpected requests for him to assist with castings and conduct model tests. This became the starting point of his photography career.
Ivan continually honed his skills by studying at photography schools and taking courses in commercial photography, while also gaining invaluable experience by assisting seasoned fashion photographers.
Today, Ivan independently works in commercial and fashion photography, bringing his creative ideas to life in his shots and producing campaigns, lookbooks, and catalogs for brands.